By: Ian Mansfield | 18th Jan 2012

Vodafone UK has announced that its future television adverts will feature a fictitious character from the Star Wars movies franchise, the diminutive alien Yoda.

The character will star in a number of TV ads to showcase Vodafone's new services.

The TV ad is supported by a major outdoor and digital campaign that showcases services including RED Box, Data Test Drive, Tech Team and Buyback.

The 60-second launch TV advert focuses on RED Box, a service that automatically transfers contents from an old phone to a new handset. Yoda is seen enthusiastically attempting to use his power to help a couple with the daunting task of transferring numbers to the husband's new smartphone. However, he soon realises that the Force is not needed, as Vodafone's new RED Box service has already solved the problem.

Each TV spot has been produced by a team at Lucasfilm's San Francisco-based visual effects facility ILM (Industrial Light & Magic), with Tom Kane voicing Yoda's CGI character.

Tags: [vodafone]  [UK]